Tower London Directors brothers Yiannis and Gerry Demopoulos join ANTENTOKOUNBROS Board

TOWER LONDON The multi-award-winning footwear retailer proudly announces the appointment of Gerry & Yiannis Demopoulos to the board of Greek streetwear fashion brand, ANTETOKOUNBROS the personal brand of the Antetokounmpo family. This alliance will bridge the worlds of Footwear, Streetwear, Sport, Family and Greek heritage, fostering growth and building upon both brands close relationship.

Since its establishment in 1980, Tower London has risen from a small family-operated business to be the leading independent UK footwear player, known for offering a curated selection of premium brands such as New Balance, Dr. Marten’s, Clark’s Originals, Birkenstock, and Veja alongside supporting its local communities through regular events and activations.

Destination locations in London’s Camden and Brick Lane and a forthcoming flagship store in Soho compliment an extensive online offering.

ANTENTOKOUNBROS is a dynamic streetwear fashion brand reflecting the deep-rooted beliefs of the Antetokounmpo family in the power of brotherhood, togetherness and solidarity. Exclusively producing their high-quality garments in Greece.

ANTETOKOUNBROS was proud to open its first US store this year in Milwaukee Wisconsin alongside their Central Athens Store on Ermou Street and flagship store in Athens International Airport.

“Joining the board marks the first exciting step in a broader collaboration between Tower LONDON and ANTETOKOUNBROS. We are looking forward to working with the Antentokoumpo brothers and their fantastic team and shall be making further announcements re our planned initiatives & partnerships in the new year”

- Gerry Demopoulos Director of Tower LONDON.

"We are thrilled that Antetokounbros brand is joining forces with Demopoulos brothers and Tower London on our global expansion in the retail sector. We share the same values, principles, ethos and a deep appreciation for our family and Greek origins. Inspired by a sense of brotherhood, we aspire to build not just a retail alliance but a dedicated supportive community hub where families and friends can connect, thrive, and find joy and support to build their legacy.”

- Thanasis Antetokounmpo Co-Founder of Ante, Inc.